Know your true margin by channel, SKU and order.
Revenue lives in your storefront and marketplaces, cost lives in ads, 3PL, returns and accounting. Hobasa connects them so you can see contribution margin where the decisions are actually made.
Growth looks healthy until the fees and returns land.
Marketplace fees, ad spend, shipping surcharges, returns and inventory write-offs each sit in a different system. By the time your books close, the channel that quietly lost money has already been scaled.
What Hobasa surfaces across your channels.
Most operators start with contribution margin and expand from there. Each capability uses the systems you already run.
True contribution margin
Margin by channel, SKU and order after fees, freight, returns and promotions, reconciled back to your accounting system.
Channel and campaign ROI
Compare paid, marketplace and owned channels on contribution, not blended ROAS, so spend follows profit.
Inventory turns and cash tied up
See slow movers, stockouts and overstock exposure with the working capital each is holding.
Fee, refund and chargeback leakage
Surface marketplace deductions, duplicate refunds and unrecovered chargebacks while they can still be disputed.
Fulfilment and shipping cost
Track 3PL, pick-pack and carrier surcharges per order and per channel against the margin they consume.
Reviewed, traceable numbers
Every figure traces back to source, with human review before it reaches a board pack or a lender.
Hobasa connects your systems, nothing gets replaced.
Hobasa does not replace your storefront, marketplace tooling, 3PL or accounting system. It connects them and produces the cross-system view none of them can build on their own. Your team keeps working exactly as they do today.
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